According to the National Highway Transportation Safety Administration (NHTSA),  “Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 83 percent. Coast to coast, day or night, the message is simple – Click It or Ticket.”

NHTSA states, “the cornerstone of NHTSA’s seat belt communications program is the national Click It or Ticket May Mobilization. The primary audience continues to be men ages 18 to 34, which research shows are less likely to wear seat belts.” Here are some other statistics regarding seat belts and drivers from NHTSA.

• Teens — In 2008, 70 percent of the passenger vehicle occupants 13 to 15 years old killed in traffic crashes were not buckled up — the highest percentage of all age groups.

• Young adults — Among passenger vehicle occupants 25 to 34 who were killed in crashes, 66 percent were not buckled up — the second highest percentage for any age group.

• Men — Men are less likely than women to buckle up. This is especially true of young men. In 2008, 66 percent of male drivers and 74 percent of male passengers 18 to 34 killed in passenger vehicles were NOT wearing their seat belts.

• Pickup drivers and passengers — Pickup truck drivers and passengers continue to have lower seat belt usage rates than occupants of other passenger vehicles. In 2008, 67 percent of pickup truck drivers and 70 percent of pickup truck passengers who were killed in traffic crashes were NOT buckled up.

According to NHTSA, “every year during [the] holiday period, law enforcement agencies join forces day and night, from coast-to-coast, for an enforcement blitz that delivers on our message Click It or Ticket. The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness before the blitz that … Day or Night – Click It or Ticket.”

For more information about the CIOT Campaign go to NHTSA.

Seton also offers a variety of seat belt signs so you can promote your own seat belt safety message on your property.

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